Uber Partnership

Uber is internationally recognized and all about the user experience. So when Capital announced a year-long partnership with them, the value proposition had to fit both brands equally.

This loyalty program had to have a marketing campaign that kept the spirit of adventure, destination, and everything that comes after that. And we were up to the task. 

Over the course of the partnership, we launched: 

• An integrated digital content campaign, with C-level stakeholders across Capital One and Uber
• Co-sponsored activities, like an Uber Ice Cream Week, where users with a Capital One card could order an ice cream truck, right to their door in order to beat the summer heat (free of charge!)
• A new, web and mobile landing page, where users could opt-in to targeted alerts
• An activated sign-up campaign across our associate base, with elevated rewards

Result: 

With content launches carefully planned throughout the year, Capital One and Uber both stayed at the top of tech and industry news. On average, Capital One saw 20-30 engagements or mentions in key US publications each week, all with positive reception from customers taking full advantage of the partnerships’ perks. It was so successful in fact, that Uber and Capital One teamed up again in 2020 during the pandemic. This time, with a refreshed deal to give Capital One cardholders 5% cashback with every order of UberEats.