Welcome.

Content is powerful. connection. everywhere. what I do.

ABOUT ME

Hello, I'm Rachel Lore.

I’m a Content & Digital Marketing Strategist with 13 years of experience as an award-winning storyteller for brands all over the world. My content campaigns cut through the noise, to build meaningful interactions with consumers. And my unique combination of skills in publishing, UX/UI research, and corporate communications has given Fortune 100 leaders the fuel they need to disrupt industries.

Content & Digital Marketing

Optimizing digital spaces and writing headline-grabbing evergreen content.

Campaign Strategy

Building multi-touch campaigns, from discovery phase all the way to measurement.

Channel Management

Researching future trends, and developing channels that engage widespread audiences.

Editorial Direction

Managing editorial calendars, while guiding content, graphic, and production teams along the way.

Leadership Voice

Crafting the voice and branding opportunities for leaders to stand out and build name recognition.

Blogging

Developing SEO-backed content that attracts, inspires, and builds trust with digital consumers.

Multimedia Production

Storyboarding and production of videos, webisodes, podcasts, and interactive experiences.

Corporate Communications

Inspiring and connecting teams to leadership vision, in order to drive high-performance.

RESUME

Experience & Education

Experience

Head of Experience Design Communications & Content

Capital One | Experience Design (2018 - 2021)

Promoted again for the third time in 6 years! I now lead all the communications and marketing strategy for a storytelling community of 650 designers and 15 VP+ leaders.
Content Marketing Manager

Capital One | Data & Tech Transformation (2017 - 2018)

In 2017, Capital One launched its most ambitious tech goal — to go all in on the Cloud. I stepped in to build the content narrative that brought our tech into industry headlines.
Content & Campaign Strategist

Capital One | Card & Digital Partnerships (2015 - 2017)

In my first Capital One role, I built the strategies and editorial deliverables for international campaigns with Spotify, Uber, HotelTonight, and Capital One’s Savor™ credit card.
Chief Content Strategist

Zoomph | Marketing Leadership (2013 - 2015)

Beyond leading our company’s branding initiatives, I also delivered content marketing work for the New York Marathon, the NFL’s New York Giants, Twitter DC, and the 2015 Academy Awards.
Principal Marketing Specialist

Deltek | Product & Digital Marketing (2011 - 2013)

From a writer, to strategist. I published the annual Insights Magazine and successfully developed new digital engagement channels (including one of the first AI chatbots!)
Communications Specialist

Children’s National Medical Center | Patient Engagement (2009 - 2011)

By elevating patients’ voices in storytelling, I gained a passion for inspiring others through human-centric content. What started as case studies, turned into a regular delivery of videos and news.
Copy Editor

QinetiQ | Contractor for United States Air Force (2008 - 2009)

I developed high-stakes presentations for Three-Star Generals, which gave me the ability to write formally and strategically for specialized, targeted audiences.

Education

Bachelor of Science

West Virginia University | Perley Isaac Reed School of Journalism

Graduated Valedictorian & Student Marshall of the 2008 Public Relations class. I also double-minored in Communications and Sociology, with honors in both.